Orthopedic Neurosurgery Specialists
ONSMD.COM – had previously been built on a WordPress platform.
Project: overhaul website for ease of navigation, activate blog, update calendar and copy, install links to new patient portal and other internal/external links. Manipulate and replace photos, develop categories and taxonomy for better search features.
This was accomplished in the current CMS with a thematic change, where new physician biographies and images were edited/developed, uploaded and linked under specific physician specialties. New images were developed throughout the site with some stock photography, but also planning, attending and assisting on location shoots with patients and physicians to develop and replace images and tell success stories.
The blog feature was updated and new blog posts were developed with physician input, research to cite claims and edited before uploading and linking to social channels.
An event calendar was activated or physician “Health Talks” meant to educate the public on surgical procedures they might be interested in but needed further information about.