About
Artist’s Touch – developing, designing, mentoring and creating effective communication.
Guide, develop, strategize, and execute B2B2C marketing to increase brand awareness and boost market share.
Experience
- Corporate marketing – brand identity, style guide development, repositioning, strategic planning, market research, focus group moderation, campaign planning, UX/UI human-centered design
- Channel marketing – develop technical, retail, educational, and consumer collateral, messaging, brand management, co-branding strategy, research and identify target audience, and appropriate marketing channels
- Graphic design – conceptualize, design, create, illustrate, develop print-ready deliverables for production, and digital design — internal/external newsletters, talking points, briefs, presentations, reports, booklets, brochures, advertorials, articles, press releases
- Web – UX/UI, research/discovery, site maps, wire framing, content development: consumer, educational, e-commerce (CMS, WordPress, SharePoint, Drupal)
- Social media – strategize, develop campaigns, calendars, content, graphics, measure effectiveness through analytics
- Contract management – external full-service ad agency relations, printer and media relations, negotiation, buying, scheduling
- Production – design, develop, and deliver production-ready collateral for in-home, out-of-home, and digital marketing
- Marketing campaigns – traditional and digital, in-home and out-of-home advertising
- Audiovisual – graphics, storyboarding, radio, commercial and video production
- Strategic Communications – strategizing and developing strategic plans, key performance indicators, critical success factors, tactical operational plans, strategic goals, business products
- Project management – strong global B2B2C project management, agency relations, team communication, and management skills. Training, mentoring, project scope, intent, goals, evaluation, and reports (MS Teams/SharePoint, Wrike, Robohead, SmartSheets)
- Purchasing management – RFPs, contract development, cost analysis, budgeting
Professional Development
Professional Technical Communication BS
Graphic Arts, Technology & Design AAS
UX/UI Design General Assembly Certification
DCLEP Defense Civilian Emerging Leader Program
Development Tools
Adobe Creative Suite Professional
Microsoft Office 365, MS SharePoint 2020
WordPress, Drupal
Wrike, Robohead, SmartSheets, MS Teams Project, Jira Management