Tuesday, October 15, 2024

About

Artist’s Touch – developing, designing, mentoring and creating effective communication. 

Guide, develop, strategize, and execute B2B2C marketing to increase brand awareness and boost market share.

Experience

  • Corporate marketing – brand identity, style guide development, repositioning, strategic planning, market research, focus group moderation, campaign planning, UX/UI human-centered design
  • Channel marketing – develop technical, retail, educational, and consumer collateral, messaging, brand management, co-branding strategy, research and identify target audience, and appropriate marketing channels
  • Graphic design – conceptualize, design, create, illustrate, develop print-ready deliverables for production, and digital design — internal/external newsletters, talking points, briefs, presentations, reports, booklets, brochures, advertorials, articles, press releases
  • Web – UX/UI, research/discovery, site maps, wire framing, content development: consumer, educational, e-commerce (CMS, WordPress, SharePoint, Drupal)
  • Social media – strategize, develop campaigns, calendars, content, graphics, measure effectiveness through analytics
  • Contract management – external full-service ad agency relations, printer and media relations, negotiation, buying, scheduling
  • Production – design, develop, and deliver production-ready collateral for in-home, out-of-home, and digital marketing
  • Marketing campaigns – traditional and digital, in-home and out-of-home advertising
  • Audiovisual – graphics, storyboarding, radio, commercial and video production
  • Strategic Communications – strategizing and developing strategic plans, key performance indicators, critical success factors, tactical operational plans, strategic goals, business products
  • Project management – strong global B2B2C project management, agency relations, team communication, and management skills. Training, mentoring, project scope, intent, goals, evaluation, and reports (MS Teams/SharePoint, Wrike, Robohead, SmartSheets)
  • Purchasing management – RFPs, contract development, cost analysis, budgeting

Professional Development

Professional Technical Communication BS
Graphic Arts, Technology & Design AAS
UX/UI Design General Assembly Certification
DCLEP Defense Civilian Emerging Leader Program

Development Tools

Adobe Creative Suite Professional
Microsoft Office 365
, MS SharePoint 2020
WordPress, Drupal
Wrike, Robohead, SmartSheets, MS Teams Project, Jira Management