About
Artist’s Touch – developing, designing, mentoring and creating effective communication.
Guide, develop, strategize, and execute B2B2C marketing to increase brand awareness and boost market share.
Experience
- Corporate marketing – brand identity, style guide development, repositioning, strategic planning, market research, focus group moderation, campaign planning
- Channel marketing – develop technical, retail, educational and consumer collateral, messaging, brand management, co-branding strategy, identify target audience and marketing channels
- Graphic design – conceptualize, design, create, illustrate, prepare print ready deliverables for production, and digital design
- Web – UX/UI, research/discovery, site maps, wire framing, content development: consumer, educational, e-commerce (CMS, WordPress, SharePoint, Drupal)
- Social media – strategize, develop campaigns, calendars, content, graphics, measure effectiveness through analytics
- Contract management – external full-service ad agency relations, printer and media relations, negotiation, buying, scheduling
- Production – collateral for press or production copiers, off-line finishing
- Marketing campaigns – traditional and digital, in-home and out-of-home advertising
- Audiovisual – graphics, storyboarding, radio, commercial and video production
- Communications – internal and external newsletters, talking points, briefs, presentations, reports, booklets, brochures, advertorials, articles, press releases
- Project management – strong team communication and management skills, mentoring, performance goals and reviews (MS Teams/SharePoint, Wrike, Robohead)
- Purchasing management – RFPs, contract development, cost analysis, budgeting
Professional Development
Graphic Arts, Technology & Design AAS
Professional Technical Communication BS
DCLEP Defense Civilian Emerging Leader Program
UX/UI Design General Assembly Certification
Development Tools
Adobe Creative Suite Professional
Microsoft Office 365, MS SharePoint 2020
WordPress, Drupal
Wrike, Robohead, SmartSheets Project Management