{"id":73,"date":"2015-06-14T23:32:04","date_gmt":"2015-06-14T23:32:04","guid":{"rendered":"http:\/\/artiststouch4u.com\/?page_id=73"},"modified":"2025-08-21T13:28:49","modified_gmt":"2025-08-21T13:28:49","slug":"about","status":"publish","type":"page","link":"https:\/\/artiststouch4u.com\/","title":{"rendered":"About"},"content":{"rendered":"<p>Artist&#8217;s Touch &#8211; developing, designing, mentoring and creating effective communication.\u00a0<\/p>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Guide, develop, strategize, and execute B2B2C marketing to increase brand awareness and boost market share.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Experience<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Corporate marketing<\/strong> &#8211; brand identity, style guide development, repositioning, strategic planning, market research, focus group moderation, campaign planning, UX\/UI human-centered design<\/li>\n\n\n\n<li><strong>Channel marketing<\/strong> &#8211; develop technical, retail, educational, and consumer collateral, messaging, brand management, co-branding strategy, research and identify target audience, and appropriate marketing channels <\/li>\n\n\n\n<li><strong>Graphic design<\/strong> &#8211; conceptualize, design, create, illustrate, develop print-ready deliverables for production, and digital design &#8212; internal\/external newsletters, talking points, briefs, presentations, reports, booklets, brochures, advertorials, articles, press releases<\/li>\n\n\n\n<li><strong>Web<\/strong> &#8211; UX\/UI, research\/discovery, site maps, wire framing, content development: consumer, educational, e-commerce (CMS, WordPress, SharePoint, Drupal)<\/li>\n\n\n\n<li><strong>Social media<\/strong> &#8211;  strategize, develop campaigns, calendars, content, graphics, measure effectiveness through analytics<\/li>\n\n\n\n<li><strong>Contract<\/strong> <strong>management <\/strong>&#8211; external full-service ad agency relations, printer and media relations, negotiation, buying, scheduling<\/li>\n\n\n\n<li><strong>Production<\/strong> &#8211; design, develop, and deliver production-ready collateral for in-home, out-of-home, and digital marketing<\/li>\n\n\n\n<li><strong>Marketing campaigns <\/strong>&#8211; traditional and digital, in-home and out-of-home advertising<\/li>\n\n\n\n<li><strong>Audiovisual <\/strong>&#8211; graphics, storyboarding, radio, commercial and video production<\/li>\n\n\n\n<li><strong>Strategic Communications<\/strong> &#8211; strategizing and developing strategic plans, key performance indicators, critical success factors, tactical operational plans, strategic goals, business products<\/li>\n\n\n\n<li><strong>Project management<\/strong> &#8211; strong global B2B2C project management, agency relations, team communication, and management skills. Training, mentoring, project scope, intent, goals, evaluation, and reports (MS Teams\/SharePoint, Wrike, Robohead, SmartSheets)  <\/li>\n\n\n\n<li><strong>Purchasing management<\/strong> &#8211; RFPs, contract development, cost analysis, budgeting<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Professional Development<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-97d59f59dcd0a426deb0e070e86f9683\"><strong>Professional Technical Communication BS<\/strong><br><strong>Graphic Arts, Technology &amp; Design AAS<br><strong>UX\/UI Design General Assembly Certification<\/strong><\/strong><br><strong>Project Management Professional Certificate<br>DCLEP Defense Civilian Emerging Leadership Graduate<br><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Development Tools <\/h2>\n\n\n\n<p><strong>Adobe Creative Suite Professional <br>Microsoft Office 365<\/strong>, <strong>MS SharePoint, MS Teams<\/strong><br><strong>WordPress<\/strong>, <strong><strong>Drupal <\/strong><br><strong>Wrike, Robohead, SmartSheets, MS Teams Project, Jira Management<\/strong><\/strong><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artist&#8217;s Touch specializes in developing custom graphics for web design, marketing campaigns and social media.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-73","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=\/wp\/v2\/pages\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73"}],"version-history":[{"count":49,"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=\/wp\/v2\/pages\/73\/revisions"}],"predecessor-version":[{"id":865,"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=\/wp\/v2\/pages\/73\/revisions\/865"}],"wp:attachment":[{"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}