Artist’s Touch – developing, designing, mentoring and creating effective communication.\u00a0<\/p>\n\n\n
\nGuide, develop, strategize, and execute B2B2C marketing to increase brand awareness and boost market share.<\/p>\n<\/blockquote>\n\n\n\n
Experience<\/h2>\n\n\n\n
\n
- Corporate marketing<\/strong> – brand identity, style guide development, repositioning, strategic planning, market research, focus group moderation, campaign planning, UX\/UI human-centered design<\/li>\n\n\n\n
- Channel marketing<\/strong> – develop technical, retail, educational, and consumer collateral, messaging, brand management, co-branding strategy, research and identify target audience, and appropriate marketing channels <\/li>\n\n\n\n
- Graphic design<\/strong> – conceptualize, design, create, illustrate, develop print-ready deliverables for production, and digital design — internal\/external newsletters, talking points, briefs, presentations, reports, booklets, brochures, advertorials, articles, press releases<\/li>\n\n\n\n
- Web<\/strong> – UX\/UI, research\/discovery, site maps, wire framing, content development: consumer, educational, e-commerce (CMS, WordPress, SharePoint, Drupal)<\/li>\n\n\n\n
- Social media<\/strong> – strategize, develop campaigns, calendars, content, graphics, measure effectiveness through analytics<\/li>\n\n\n\n
- Contract<\/strong> management <\/strong>– external full-service ad agency relations, printer and media relations, negotiation, buying, scheduling<\/li>\n\n\n\n
- Production<\/strong> – design, develop, and deliver production-ready collateral for in-home, out-of-home, and digital marketing<\/li>\n\n\n\n
- Marketing campaigns <\/strong>– traditional and digital, in-home and out-of-home advertising<\/li>\n\n\n\n
- Audiovisual <\/strong>– graphics, storyboarding, radio, commercial and video production<\/li>\n\n\n\n
- Strategic Communications<\/strong> – strategizing and developing strategic plans, key performance indicators, critical success factors, tactical operational plans, strategic goals, business products<\/li>\n\n\n\n
- Project management<\/strong> – strong global B2B2C project management, agency relations, team communication, and management skills. Training, mentoring, project scope, intent, goals, evaluation, and reports (MS Teams\/SharePoint, Wrike, Robohead, SmartSheets) <\/li>\n\n\n\n
- Purchasing management<\/strong> – RFPs, contract development, cost analysis, budgeting<\/li>\n<\/ul>\n\n\n\n
<\/p>\n\n\n\n
Professional Development<\/h2>\n\n\n\n
Professional Technical Communication BS<\/strong>
Graphic Arts, Technology & Design AAS
UX\/UI Design General Assembly Certification<\/strong><\/strong>
Project Management Professional Certificate
DCLEP Defense Civilian Emerging Leadership Graduate
<\/strong><\/p>\n\n\n\nDevelopment Tools <\/h2>\n\n\n\n
Adobe Creative Suite Professional
Microsoft Office 365<\/strong>, MS SharePoint, MS Teams<\/strong>
WordPress<\/strong>, Drupal <\/strong>
Wrike, Robohead, SmartSheets, MS Teams Project, Jira Management<\/strong><\/strong>
<\/p>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Artist’s Touch specializes in developing custom graphics for web design, marketing campaigns and social media.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-73","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=\/wp\/v2\/pages\/73","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73"}],"version-history":[{"count":49,"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=\/wp\/v2\/pages\/73\/revisions"}],"predecessor-version":[{"id":865,"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=\/wp\/v2\/pages\/73\/revisions\/865"}],"wp:attachment":[{"href":"https:\/\/artiststouch4u.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}