Developing B2B2C marketing that stands out. Coaching and working with sales teams to develop sales tool kits, presentations, and best practice client relations skills. Developing tradeshow booths, managing contract negotiation, budgets, advertising, and building websites. Specializing in the development of strategies and creating deliverables for sustainability-focused clients.
From guiding development to strategizing and executing marketing campaigns that increase brand awareness and boost market share, planning and teamwork bring success.
Corporate Marketing – Branding, research, focus groups, strategy, logo creation and style guides
Channel Marketing – Develop messaging, strategy and channels to reach the target audience
Graphic Design – Conceptualize, design, create and prepare for final production
Web Design – Design, build and maintain websites, implement SEO & SEM
Social Media – Build, maintain, measure effectiveness through analytics and create ads
Agency Liaison – External full-service ad agency relations, media planning, and scheduling
Production – Produce collateral for press or production copiers and off-line finishing
Advertising – Traditional and digital print, storyboarding and video
Communications – Internal/external newsletters, copyrighting and press releases
Team Management – Strong team management skills, mentoring, reviews
Purchasing Management – RFPs, contract development